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How to grow an audience
I've built 3 different audiences to 10,000+ followers (on 2 different platforms). I'm not the best audience builder, but here's what I know.
Like I said, I’m not the best.
But I’ve learned a thing or two (and worked with some people who have MASSIVE audiences).
Here’s the quick ‘n dirty rundown 👇
Consistency
Post content every day.
At the same time, if possible.
Don’t miss a day.
Momentum is critical when building an audience.
When you get a little bit of it — PUSH.
Don’t waste that opportunity.
9 out of 10 posts will flop.
Who cares?
Post a ridiculous amount of content until you know why that ONE post went viral.
Quantity, quantity, quantity.
Over-The-Top Authenticity
Share uncomfortably intimate details.
That’s the stuff people love.
Things that people can’t find anywhere else.
That’s what separates you from the crowd.
Be authentic.
It’s scary.
Do it anyway.
Formatting
How you say something is just as important as what you say.
This is true on all platforms: Twitter, TikTok, Instagram, LinkedIn, etc.
It shouldn’t take any effort to consume your content.
Make it SO easy for people to read, watch, listen to.
If you don’t, they won’t give your content a chance.
Bad formatting kills great content.
Spend time formatting well.
Make friends
3 things here.
Read out loud
This is for Twitter & LinkedIn specifically.
Head-writing is dangerous.
You think you’re telling a story in a conversational tone.
But you’re not.
Read your posts out loud.
Edit over and over until it sounds like a conversation you’d have with a friend.
Informality is beautiful.
Be casual.
Write like you talk.
Specific niche
It’s so much easier to grow when you’re known as the X guy.
If you appeal to everyone, you appeal to no one.
I’ve struggled with this first hand.
A stupid little Twitter niche page gets the highest engagement of ANY personal account I have.
It’s specific and consistent.
People love it.
They know what they’re going to get.
The more specific your niche, the stronger your engagement will be.
👋 Have a question about growing an audience?
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