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How to do business with successful people
I've connected with millionaires, popular creators, and famous athletes using this proven framework. It works like a charm. See examples below.
A single connection can change your life.
But how do you get in the room with heavy hitters?
Introducing the Unreasonable Method
A proven framework I've used countless times to network with millionaires, popular creators, and famous athletes. I’ve tried a lot of things — this works best.
Step 1: The Target 🎯
Learn the ins & outs of your target person:
• What they do for a living
• Their ultimate goal
• The struggles they may experience
If you don't know these answers, make your best guess.
Then, you need a tangible "north star."
Step 2: The "North Star" ⭐️
Choose an outrageously good outcome for your prospect.
Some examples:
• 20,000 newsletter subscribers
• 20 new deals in a month
• Appearance on 5 top podcasts
The outcome should be tangible (like a statistic).
Next comes the crazy part.
3. The Impact 👊
Get the result, then give it away for FREE."
But that's unreasonable."
That's the point.
Here's the harsh truth:
These people get 100+ DMs and emails every day with people wanting to "pick their brain."You have to STAND OUT.
Here's an example:
Example 1
A few months ago, I wanted to connect with a guy who runs a semi-large public company.
Instead of asking if he wanted to connect, I searched his content.
In a video, he expressed desire to work with a creator who had 8M followers on TikTok.
So what did I do?
I spent a couple hours reviewing the creator's content, and looked for ways that a partnership between these two guys would make sense.
Then, it hit me.
I wrote the creator an email showing how a conversation with this guy could change the direction of his life.
The result?
Example 1 Result
The creator responded in 10 minutes, eager to chat.
Instead of asking my target person to "connect," I offered:
• An introduction to the massive creator he wanted to work with
• Pre-sold the creator on the idea
• Hyped my guy up
Creator response 👇
From my target person 👇
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